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Content Modeling for Headless CMS
Explore the essentials of content modeling for headless CMS and how to integrate it with Next.js for enhanced performance and flexibility.
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Belnor Football Academy: Elite Youth Platform
Programme pages, trial registration, and a European pathway story that converts parents and players.
The challenge
Belnor Football Academy competes for elite youth talent across Europe. Their site needed to tell a compelling academy story, showcase programmes and pathways, and make trial registration frictionless for international families.
What we built
- Programme pages with clear age groups, training philosophy, and outcomes
- European pathway narrative connecting local development to international opportunities
- Trial registration flows with structured data capture for coaching staff
- Visual storytelling with photography and video integration
- Fast, mobile-first pages for parents researching on phones
Results
| Metric | Outcome |
|---|---|
| Registration | Structured trial sign-ups replacing email-only enquiries |
| Storytelling | Clear programme differentiation per age group |
| International reach | Mobile-optimized for parents browsing from abroad |
| Brand | Premium visual identity matching academy positioning |
Why it worked
Sports academy sites fail when they look generic. We built around Belnor's specific pathway story and made the next step — register for a trial — obvious on every page.
Tech stack
Next.js, TypeScript, Vercel, form integrations, performance-optimized media.
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WordPress → Next.js Migration Checklist
The pre-flight checklist we use on real migrations — URL inventory, redirects, Core Web Vitals baselines, and launch monitoring.
